Search engine optimization, also known as SEO, marketing is one of the most popular ways to get a website consistent traffic. When a website utilizes effective SEO measures, it will show up at or near the top of search engine results for keywords in the website’s industry.
Some of the more common SEO practices include putting links on a site and using keyword-enriched content. But there are plenty of other SEO tactics that may not be as well-known. The key to creating good SEO is to understand as much as you can about the different methods for bringing in revenue-generating traffic.
Clean Up The Programming On Your Site
Over the years, a website can change. Some of the more common changes include:
When you leave old coding in your website, it takes longer for your site to load. The search engines check your site’s coding to see if it is clean or not. In other words, the search engines are checking to make sure that all of the old content that is no longer used has been removed and that all of the old images have been removed as well. You can improve the SEO value of your site by cleaning up the coding and clearing out unused content.
Fix Or Remove Broken Links
It only takes a search engine a moment to determine if all of your website’s internal and external links are valid or not. When a search engine detects a broken link on your site, it perceives that to be a problem. The SEO ranking of your website is affected by how much value your site offers users. Broken links decrease your site’s value and cause a lot of SEO problems.
You should check your links at least once a week. You can also invest in software that will check your links for you and let you know immediately when a link is broken. If you remove a broken link, then remember to remove any text or images that were being used to promote that link as well.
Flashy Websites Get Low SEO Rankings
Many new website owners are under the impression that animated graphics, background music and movies that automatically start when the website loads help to attract visitors. But in reality, the exact opposite is true.
From the search engine’s perspective, excessive website accessories slow down the speed at which the site loads and impairs the site’s functionality. Videos should be placed on their own page and should only start when the visitor wants them to. Background music and animated images take a very long time to load and will push your website to the bottom of the search results.
For your visitors, these sorts of website tricks tend to ruin the experience with the website. It is always best to let your users decide what kind of multimedia experience they will have on your website, instead of springing it on them when the site first loads.
Good content and strong keywords are the foundation of a strong SEO plan for your website. But there are plenty of SEO details to attend to if you want to start seeing serious web traffic numbers.