360 Online Marketing is a leading, Boulder, Colorado-based Internet marketing company providing comprehensive online marketing strategical development, website design and development, search engine optimization and Spanish marketing and translation services to help companies increase website traffic and attract and retain new customers. By understanding how users search online for each client’s brands, products and services, 360 Online Marketing develops integrated online marketing strategies that resonate with both the end user and search engine algorithms alike.
Why is search engine optimization important for your business? Because 70-80% of all user clicks to websites can be attributed to it, according to industry studies. 360 Online Marketing brings years of SEO experience when optimizing your website not only to garner optimal incoming traffic due to high natural search rankings, but also to function in coordination with your PPC campaigns and overall online marketing strategy.
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of your website on the search results pages of search engines such as Google, Yahoo, MSN, Ask and others. 360 Online Marketing analyzes consumer search behavior to uncover semantics online, defining pertinent keyword groups, integrating keywords at the appropriate density and maximizing action-oriented messaging.
Our SEO methodology ensures that each client’s site is naturally relevant for a specific search keyword or phrase, using a combination of visible text content, meta information, internal and external linking structures, and general maturity that correspond to a specific search being done in a search engine.
Search engine advertising, commonly referred to as pay per click (PPC) advertising, offers the most immediate opportunity for growing your company’s ROI and overall internet presence and is usually a major part of any successful online marketing strategy. Pay per click advertising refers to the engagement in a dynamic auction-style bidding environment on search engines such as Google, Yahoo and MSN, for position on a search results page triggered by the keywords that internet consumers are using to search for your company’s products or services.
Pay per click advertising is also an excellent complement to an ongoing search engine optimization (SEO) program because your proprietary paid search advertising data can also be used to further refine, optimize and reposition the content of your website, which in turn helps optimize the cost/conversion and ROI metrics of your Pay Per Click campaigns by bringing into sync a more optimal targeted keyword batch with it’s respective landing page content, page by page. Furthermore, as an ancillary benefit, internet advertising gives your site an often substantial overall presence in the total daily internet searches for your company’s product or service at a comparatively very low cost in relation to many other advertising mediums.
Launching a pay per click advertising campaign allows businesses to generate instant traffic and sales and is usually a major part of a successful online marketing strategy. We use a combination of industry and search engine-specific user search behavior data, a website’s content and structure and the company’s product line or service to develop an appropriate list of keywords and keyword phrases to develop a new or revamp an existing pay per click campaign.
Once your PPC campaigns are up and running, we move into the management and data analysis phase. Since paid search is driven by a highly competitive dynamic bid environment, skillful keyword bid management for optimal ad positions, cost and ROI are a critical element of the overall success of a paid search campaign. Beyond managing budgets, we create engaging copy and specifically-crafted landing pages designed, tested and optimized for highest visitor conversion rates.
360 Online Marketing’s pay per click management program offers years of valuable expertise in developing and managing pay per click advertising campaigns. We use a combination of PPC management best practices coupled with a customized marketing communication strategy to develop PPC campaigns that impact the bottom line. Frequent review of your PPC campaigns to maintain optimal cost/acquisition and ROI metrics, review of web analytics and a customized marketing communication strategy are all part of our PPC campaign management process.
360 Online Marketing has helped companies of all sizes and business models develop and implement innovative Internet marketing strategies that maximize ROI and impact the bottom line. To learn more about our online marketing services, please call (303) 952-0383 or Contact Us to find out more about how 360 Online Marketing can take your company’s Internet marketing strategy to the next level.