Technology changes constantly and the Internet seems to always lead the way in innovative changes. The same SEO marketing practices that worked in 2014 are not going to be as effective in 2015 as the Internet continues to evolve. If you are a website owner or Internet marketing professional who wants to know what is going to be hot in SEO for the coming year, then there are some predictions that you will want to pay attention to very closely.
Email Is Far From Dead
For many industries, the Internet is becoming a vast wasteland of marketing messages that are getting ignored or lost in the shuffle. However, personalized email marketing messages are going to offer an alternative for website owners that will help to capture the attention of a target audience and get the word out to prospective customers.
Context Will Be Everything
In 2015, it will be even more important that you hire good content writers who can create content with context because keywords are fading further and further away. With the changes Google has made, keyword optimized content will be bypassed for content that offers better value to readers. Long-tail keywords will still be important, but the context in which they will be used will matter the most.
Spinning And Back Links Are Done
It used to be that spinning content and including some purchased back links was a great way to get a lot of exposure and web traffic. In 2015, all of that comes to an end as Google starts to squash content that is spun and content that has purchased back links. If your content is both spun and littered with purchased back links, then you will want to start hiring quality writers to replace all of that content immediately.
Mobile Is Going To Be Huge
Concise content that is designed specifically for mobile users is going to become more and more important in 2015. More people are accessing the Internet through tablets and smartphones, which means that the marketing messages sent to those users need to be specifically tailored to their devices. In 2015, SEO marketing experts will need to find innovative ways to reach out to mobile users if they want to expand their influence.
Tweaking In Real-Time
With the ability of analytical software to provide real-time stats on content, SEO marketers will need to follow their statistics closely and make adjustments to content quickly to maintain or improve their ranking. The days of loading content a couple of times a week and reviewing analytical data once a week are long gone.
In order to get more from your SEO content in 2015, marketing experts are going to have to change many of the old traditions they have been using for years. Fresh and new content by reputable writers is going to help boost your website’s traffic and get you the kind of exposure you want for your website. SEO marketing experts need to be ready for 2015 because it will be a big year of change for everyone in the SEO world.