Our Search Engine Optimization professionals bring decades of collective search engine optimization experience in identifying competitive advantages, niche opportunities and your company's strengths in developing a holistic SEO strategy that increases rankings, overall market presence, lead generation and above all, bottom-line impact.
360 Online Marketing is a Google Adwords and MSN AdCenter-certified pay per click management company offering years of expertise for businesses of any size, market reach and budget for all major search advertising platforms. We have managed nearly 5 Million Dollars in total paid search advertising expenditures to date, in helping clients improve sales, leads and bottom-line results, at highly affordable rates!
Need a great looking, fully optimized website at an affordable price? We build custom websites from the ground up that are tailored to your company's needs and budget. Our custom web designs incorporate modern, future-proof coding, SEO-optimization, are easy to navigate and effectively explain who your company is, what you do and how to contact you. Looking great is just the icing on the cake!
The Latin-American, Spanish-speaking market is the fastest growing demographic in the U.S. We have helped dozens of legal, eCommerce, political and multinational businesses & organizations increase sales in domestic and foreign Spanish-speaking markets. We utilize years of native-level Spanish copywriting, cultural and Internet marketing experience to deliver outstanding results for clients seeking to increase market share in this continually growing segment.
In this contemporary era, many if not most businesses have realized how important the creation and maintenance of an aesthetically appealing and functional website is. At this historical moment, internet use is growing faster than ever and many people have begun making purchases based off information they see about goods and products via business websites. In recognizing the integral role that great websites can play in helping them increase conversion rates, many businesses have bought into a web design ideology commonly referred to as the “above the fold” principle. According to this principle, the individuals who browse websites in search of information or products only read above the fold-the area of the website that can be seen without scrolling down. Based on this principle, many business owners have strategically placed certain pieces of information in this area in order to keep their websites highly functional and thereby effective in increasing conversion rates. Despite the prevalence of the above the fold principle, however, much research now indicates that the principle is not entirely true. Since this is the case, business owners who want to make their websites as effective as possible should rethink the above the fold principle and consider altering web designs based on this principle.
Business owners and marketing strategists who have familiarized themselves with the above the fold principle have good reason to think that it is valid. Indeed, the principle seems intuitively correct when one considers the widespread view that online readers don’t take the time to read content and are interested in accessing information quickly and in an uncomplicated way. To facilitate this process, many business owners have created tabs and other forms of website designs that enable them to put their most important information above the fold. These efforts may be at least somewhat ineffective, however. According to research findings from Certified Knowledge, the above the fold principle may be true in many cases, but not in all. In reporting on the subject, a writer recounted the fact that one company experienced higher conversion rates when they placed their call to action data below the fold.
The research findings reported by Certified Knowledge are not anomalistic. In his discussion of the above the fold myth, Daniel Burstein notes that individuals who put their call to action below the fold had experienced a 20% increase in conversion. In explaining how this could be the case, many marketing experts emphasized the fact that the key to catching and keeping the customer’s attention isn’t necessarily about placing incentives to make purchases at the top of the website. Instead, the key is to motivate the customer to buy. According to these marketing experts, garnering this motivation is contingent upon the careful cultivation of interesting, informative content. In many cases, website designers and/or business owners opt to put “the ask” for prospective clients at the top of the page without giving them the data necessary to make an informed decision about the goods and services they may purchase. In short, placing the ask above the fold can often amount to attempting to entice customer action before the customer even fully understands what you’re asking.
In recognizing forthcoming data regarding the above the fold principle, business owners and web designers should recognize that this principle is not necessarily the key to increasing conversion rates. For while using the above the fold method has proven efficacious in some cases, it is not a fool-proof principle which will ensure that customers are motivated to make purchases. Instead of concentrating on whether the call to action is above the fold or below the fold, individuals who want to increase their conversion rates should place more primacy upon the creation of clear, informative content that builds the customer’s interest in a product and thereby motivates them to buy. According to many marketers, it is this concept-not the above the fold principle-that will be most effective in increasing conversion rates.
Welcome to 360 Online Marketing! Our team of talented, creative, experienced Internet marketing professionals utilize decades of collective, yet specialized experience in Search Engine Optimization (SEO), Pay Per Click (PPC) Management, website design and copywriting experience in delivering outstanding bottom-line results at highly affordable rates. We advocate a holistic, transparent, collaborative approach in everything we do, in working with you and your company’s team to develop innovative, effective, results-oriented solutions to your company’s web design and Internet marketing challenges.
There are no entry-level members on our team. Each individual, from our pay per click management specialist to our SEO specialist, web developers or website copywriters, offers nearly a decade or more of specialized experience in that particular discipline. We work together seamlessly as a team to deliver the highest level of personalized service and bottom-line results. Several members of our team have been collaborating on projects and working in Internet marketing, SEO, PPC management and web design years before this company was formed in 2006.
Are you ready for a higher level of Internet marketing performance? If so, please give us a call at (303) 586-1643 or fill out our contact form for a professional assessment of your company’s website and Internet marketing strategy and how we can it to the next level.
“360 Online Marketing have been responsive, highly effective professionals that have helped us take our startup training program to prominent positions on all search engines in an cost effective and highly visible way. Their approach is perfect for growing small ideas into big returns.”