Search Engine Optimization

Our Search Engine Optimization professionals bring decades of collective search engine optimization experience in identifying competitive advantages, niche opportunities and your company's strengths in developing a holistic SEO strategy that increases rankings, overall market presence, lead generation and above all, bottom-line impact.

Pay Per Click Management

360 Online Marketing is a Google Adwords and MSN AdCenter-certified pay per click management company offering years of expertise for businesses of any size, market reach and budget for all major search advertising platforms. We have managed nearly 5 Million Dollars in total paid search advertising expenditures to date, in helping clients improve sales, leads and bottom-line results, at highly affordable rates!

Website Design & Development

Need a great looking, fully optimized website at an affordable price? We build custom websites from the ground up that are tailored to your company's needs and budget. Our custom web designs incorporate modern, future-proof coding, SEO-optimization, are easy to navigate and effectively explain who your company is, what you do and how to contact you. Looking great is just the icing on the cake!

Spanish Internet Marketing

The Latin-American, Spanish-speaking market is the fastest growing demographic in the U.S. We have helped dozens of legal, eCommerce, political and multinational businesses & organizations increase sales in domestic and foreign Spanish-speaking markets. We utilize years of native-level Spanish copywriting, cultural and Internet marketing experience to deliver outstanding results for clients seeking to increase market share in this continually growing segment.

What is Search Engine Optimization (SEO)? It is the practice of writing for the internet so that search engines will place your page high or at the top of search results. The frequency of keywords on a page, how often your page is viewed, how long your page is viewed, how often your page is referred to by other pages, and how often your page is shared in social media are all important to search engines and effect your page’s rank.

There are technical and non-technical aspects to SEO. The technical aspects include programming languages like HTML or PHP, and how they are used in complex subjects like website design. But there are also many non-technical ideas that are essential to effective SEO writing. We’ll look at the most fundamental ideas to getting started.

The Most Critical: Keywords and Key-phrases

These are the words and phrases that are typed into a search engine when someone wants to find information about a certain subject. They can be specific, like “apartments in Boston”, or general, like “music”. When a search engine is looking for web pages with information about a subject, it will look for the number of times a word or phrase is used on a web site or page. The more times “music” appears, the higher the page will rank in the results. However, you can’t just randomly repeat a word or phrase. The search algorithms are smart enough to recognize “real” verses “spam” writing. If you’re writing genuine content about a subject, important (key) words will occur naturally. Natural keyword and synonym placement is the core of effective SEO copywriting.

Get Attention

The content of headlines, titles, and sub-headers are also critical to SEO. The search engines give more weight to keywords used in these areas of a page. The headline is what results appears in the search. The title may or may not be the same. Sub-headers usually group related paragraphs. These matter as much to readers as to the search engines. An attention getting headline is more likely to be clicked on. Also, short references to benefits in these areas get more clicks and therefore rank higher over time.

Keep Attention

Another aspect of SEO is the amount of time a reader spends on a page. Most readers of web pages skim. They’re very quickly looking for something exciting. Make it easy for them. Lots of white space draws attention to content. Use short sentences and paragraphs. Write eye catching sub-headers. Images, an assortment of colors, directional words like “look” (referring to an image or an important sentence) all slow or even stop the skimming process and keep the reader on your page.

Share Attention

Readers and search engines like the “web” aspect of the internet. Things that are related link to each other through hyperlinks and social sharing. Search engines especially like it when your page is referred to by another. This is called a back-link. They also like it when your page is shared on social media. One of the most non-technical forms of SEO is to simply ask your readers (or even your friends) to “share if you like this.”

These ideas are basic, but they will get you started in your study of SEO. Have fun!

Boulder’s Internet Marketing Professionals Since 2006

Welcome to 360 Online Marketing! Our team of talented, creative, experienced Internet marketing professionals utilize decades of collective, specialized experience in Search Engine Optimization, Pay Per Click Management, website design and SEO website copywriting experience in delivering outstanding bottom-line results at highly affordable rates. We advocate a holistic, transparent, collaborative approach in everything we do, in working with you and your company’s team to develop innovative, effective, results-oriented solutions to your company’s web design and Internet marketing challenges.

There are no entry-level members on our team. Each individual, from our pay per click management specialist to our SEO specialist, web developers or website copywriters, offers nearly a decade or more of specialized experience in that particular discipline. We work together seamlessly as a team to deliver the highest level of personalized service and bottom-line results. Several members of our team have been collaborating on projects and working in Internet marketing, SEO, PPC management and web design years before this company was formed in 2006.

    The 360 Online Marketing Difference:

    • Only experienced specialists work on your web design & development, search engine optimization (SEO), website copywriting and pay per click (PPC) accounts. Our specialists have set up and managed hundreds of different PPC accounts, built and written copy for hundreds of different websites and have implemented SEO strategies for hundreds of different businesses.
    • Low overhead = lower fees and improved bottom-line ROI for our clients. Expensive office space does not translate into improved results, just higher fees. At 360 Online Marketing, you truly get what you pay for!
    • We are extremely accessible and attentive to your needs, questions and concerns, at any time of the day or week. The 360 Internet marketing experience doesn’t start and end with monthly reporting and standard business hours.
    • We have an acute understanding and years of experience in developing effective Internet marketing strategies across dozens of  industries, business models, budgets and markets.
    • We have a keen eye for the smaller nuances of on-site content (saying the right things, in the right places, to the right people) in helping businesses optimize and maximize visitor retention and conversion rates.
    • We utilize a wealth of past experience and exhaustive research in gaining a complete understanding of your company, business model and competitor strategy. This allows us to develop an effective, scalable Internet marketing strategy that evolves seamlessly with your company’s growth model and changing needs and goals.

    We Can Take Your Internet Marketing Strategy To The Next Level

    Are you ready for a higher level of Internet marketing performance? If so, please give us a call at (303) 586-1643 or Contact Us for a professional assessment of your company’s website and Internet marketing strategy and how we can it to the next level.

    Request a Free Quote

    360 Online Marketing Client Testimonials

    “360 Online Marketing have been responsive, highly effective professionals that have helped us take our startup training program to prominent positions on all search engines in an cost effective and highly visible way. Their approach is perfect for growing small ideas into big returns.”

    Dave Newport - CU Sustainable Practices Program