Search Engine Optimization

Our Search Engine Optimization professionals bring decades of collective search engine optimization experience in identifying competitive advantages, niche opportunities and your company's strengths in developing a holistic SEO strategy that increases rankings, overall market presence, lead generation and above all, bottom-line impact.

Pay Per Click Management

360 Online Marketing is a Google Adwords and MSN AdCenter-certified pay per click management company offering years of expertise for businesses of any size, market reach and budget for all major search advertising platforms. We have managed nearly 5 Million Dollars in total paid search advertising expenditures to date, in helping clients improve sales, leads and bottom-line results, at highly affordable rates!

Website Design & Development

Need a great looking, fully optimized website at an affordable price? We build custom websites from the ground up that are tailored to your company's needs and budget. Our custom web designs incorporate modern, future-proof coding, SEO-optimization, are easy to navigate and effectively explain who your company is, what you do and how to contact you. Looking great is just the icing on the cake!

Spanish Internet Marketing

The Latin-American, Spanish-speaking market is the fastest growing demographic in the U.S. We have helped dozens of legal, eCommerce, political and multinational businesses & organizations increase sales in domestic and foreign Spanish-speaking markets. We utilize years of native-level Spanish copywriting, cultural and Internet marketing experience to deliver outstanding results for clients seeking to increase market share in this continually growing segment.

There are few things more important to a website’s success than good search engine optimization, but rapid changes in this industry have left many site owners with a few dangerous misconceptions that could actually harm their website’s rankings and traffic levels. To keep up with developments in SEO and keyword-based marketing, those site owners need to learn about a few common misconceptions and how to avoid their potentially negative effects on website rankings, reputation, and overall authoritative reach.

1. When in Doubt, Just Add More Keywords to Content

There was a time, however brief, when more keywords in an article certainly did increase the visibility of those keywords and the search engine rank of the website that published them. Those days are long over, however. Google changed its algorithm in several major ways during 2011, 2012, and 2013, to combat scam websites that were participating in “keyword stuffing.” This practice elevated their websites to the top of Google’s search results, but offered no value to users and harmed Google’s reputation by extension.

Today, Google actually punishes websites that stuff keywords. Some are moved to the last pages of search results, while others are completely removed from the index entirely. That can be absolutely devastating for site owners, forcing them to reconsider their business’ online presence, name, and marketing tactics. Keep keywords few and far between, focusing instead on more authoritative written content.

2. More Pages are Better Than Fewer Pages

This common misconception arises from the belief that Google will view a large site, with many pages, as being older and more authoritative than a newer and more compact site. Nothing could be further from the truth. In SEO circles, the act of creating pages just for pages’ sake is known as “pages to nowhere.” Google has picked up on this, and realizes that an extensive network of pages is often designed to combat deficiencies in content. As a result, the search engine will rank sites lower if they have a complex, circular navigation that adds no real value to the content.

3. Getting Lots of External Links Will Improve a Site’s Position

Linkrolls and link exchanges were once a crucial way for websites to increase their visibility, since each external “inbound” link was perceived as an inherent endorsement of that site’s content and authority. As with many methods in the early SEO years, however, this was soon exploited by scammers and spam websites. Google responded accordingly, all but eliminating the importance of inbound links from other sites. Guest posts took the place of those links for a while, but even links from guest posts have been devalued by the search engine’s Panda and Penguin algorithm updates from 2012 and 2013.

4. Headlines Were Made for Keywords

The headline itself doesn’t have a very big impact on a site’s search engine optimization. Instead of focusing on implementing keyword-inclusive headlines, focus instead on creating a catchy headline that grabs more attention from average users. Google values clicks more than keywords when it comes to headlines and, if the content is authoritative enough to match the headline’s catchy phrasing, users will turn into valuable repeat visitors.

Eliminate Common Misconceptions and Improve Search Engine Performance

By avoiding these common misconceptions, it will be easier for website owners to use keywords properly, leverage the power of headlines, and emphasize the importance of pulling in new readers. This will do more for SEO performance than any of these misconceptions, and it will be more sustainable over the long-term as Google technologies, algorithms, and policies change with the times.

Boulder’s Internet Marketing Professionals Since 2006

Welcome to 360 Online Marketing! Our team of talented, creative, experienced Internet marketing professionals utilize decades of collective, specialized experience in Search Engine Optimization (SEO), Pay Per Click (PPC) Management, website design and copywriting experience in delivering outstanding bottom-line results at highly affordable rates. We advocate a holistic, transparent, collaborative approach in everything we do, in working with you and your company’s team to develop innovative, effective, results-oriented solutions to your company’s web design and Internet marketing challenges.

There are no entry-level members on our team. Each individual, from our pay per click management specialist to our SEO specialist, web developers or website copywriters, offers nearly a decade or more of specialized experience in that particular discipline. We work together seamlessly as a team to deliver the highest level of personalized service and bottom-line results. Several members of our team have been collaborating on projects and working in Internet marketing, SEO, PPC management and web design years before this company was formed in 2006.

    The 360 Online Marketing Difference:

    • Only experienced specialists work on your web design & development, search engine optimization (SEO), website copywriting and pay per click (PPC) accounts. Our specialists have set up and managed hundreds of PPC accounts, built hundreds of websites and overseen and managed nearly a hundred different SEO campaigns.
    • Low overhead = lower fees and improved bottom-line ROI for our clients. Expensive office space does not translate into improved results, just higher fees. At 360 Online Marketing, you truly get what you pay for!
    • We are extremely accessible and attentive to your needs, questions and concerns, at any time of the day or week. The 360 Internet marketing experience doesn’t start and end with monthly reporting and standard business hours.
    • We have a acute understanding and years of experience in developing effective Internet marketing strategies across dozens of varied industries, business models, budgets and markets.
    • We have a keen eye for the smaller nuances of on-site content (saying the right things, in the right places, to the right people) in helping businesses optimize and maximize visitor retention and conversion rates.
    • We utilize a wealth of past experience and exhaustive research in gaining a complete understanding of your company, business model and competitor strategy. This allows us to develop an effective, scalable Internet marketing strategy that evolve seamlessly your company’s growth and changing needs.

    Are you ready for a higher level of Internet marketing performance? If so, please give us a call at (303) 586-1643 or fill out our contact form for a professional assessment of your company’s website and Internet marketing strategy and how we can it to the next level.

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    360 Online Marketing Client Testimonials

    “360 Online Marketing have been responsive, highly effective professionals that have helped us take our startup training program to prominent positions on all search engines in an cost effective and highly visible way. Their approach is perfect for growing small ideas into big returns.”

    Dave Newport - CU Sustainable Practices Program